Last updated: 08 September 2010
Published in:
Managing your digital resources |
Tags:
creative commons |
delivery |
digital collections |
flickr |
photo sharing |
photographs |
This document looks at the ways you can use the photo sharing site Flickr and some of its associated tools and services to help organise a collection of images.
Whether you have a small number of photographs you would like to share privately with a few colleagues, or a larger collection you need to make more widely available, the photo sharing site Flickr has the sorts of features and tools that make it a potential alternative to setting up an in-house image database - or, if not a replacement for your own system, a useful additional means of exposing your collection to a larger audience.
If you are looking for advice on dedicated image management systems you should look at Systems for Managing Digital Media Collections.
Having your images on a popular photo sharing site can certainly raise the profile of your collection if you want it to. Flickr is one of the more well-known sites, but there are others - you might also want to read JISC Digital Media 's paper Photo Sharing Sites for more on these, or look at our Finding Images on Flickr document for advice on using Flickr as a source of images.
As well as exploring some of the more useful features, this document will also highlight Flickr's limitations and point out areas where particular consideration needs to be taken.
Flickr hosts billions of 'user generated' images and comes in three forms:
Flickr also allows users to upload short video clips. Videos can be browsed, searched, described and organised in much the same way as photos. Clips can be up to 150MB in size (or 500MB if you have a Pro account) and up to 90 seconds long. More information is available on the Flickr Video FAQ page.
Millions of active users upload their images to Flickr for many different reasons. As it is one of the most popular photo sharing sites, it's not surprising to find that a huge quantity of images are posted there simply to enable easy distribution to family and friends.
Some clearly treat Flickr as a dumping ground for every photo they take, unedited straight from their camera or cameraphone – photos they may never think about again – or they may see Flickr as a useful, offsite back-up for their originals and nothing more. Others use Flickr to host uncaptioned images that they then link to from other sites.
All this means a sizeable proportion of images on Flickr are of no interest whatsoever to a large number of visitors to the site – and the people who posted them have no interest in having a wide audience see their images.
Thus a large majority of images will rarely be seen by many: some because they are marked as private (accessible only to the user or their friends), others because they have little or no metadata (descriptions, titles, tags), while some are of such common subjects (e.g. cats, sunsets, famous buildings) that the sheer numbers ensure their obscurity.

Photo by Leucippus on Flickr - used under Creative Commons licence
Other individuals use Flickr as a photoblog to record their daily life, or as somewhere to meet fellow photographers, seek feedback, critique others or publicise their work. These types of user are likely to be more diligent about describing their images and will take the time to investigate Flickr's organisational tools. Their photos are the ones you will more commonly come across.
Increasingly public organisations, including libraries, museums, archives and universities – and departments or individual staff within them – are using Flickr for a variety of reasons:
The one thing all active members have in common is that they have entrusted their digital images to Flickr for storage. We would remind anyone using Flickr not to rely on it as the sole means of storage – make sure you keep additional copies of your original image files elsewhere. While Flickr may provide you with a useful alternative to setting up a dedicated in-house image database, you should also investigate other options. Further information can be found in JISC Digital Media's advice document Systems for Managing Digital Media Collections.
An increasing number of publicly-held photography collections are making selections of their images available through Flickr as part of The Commons. Close to 50 collections from around the world have contributed around 50,000 images so far, all of which have 'no known copyright restrictions'.

Photo from The Library of Congress on Flickr: The Commons. No known copyright restrictions
Not only does this help increase awareness of and access to the photographs, it can help enrich the data held in the collections' catalogues by encouraging visitors to contribute any information they have about the photos via comments, notes and tags.
The Library of Congress was the first to join The Commons and gave each image only one tag ( 'Library of Congress') - any other tags you see "were added by the community; we are generally not controlling the content of Flickr tags, notes and comments". You can see how many tags have been added since the project was launched in January 2008 (note: page takes a while to load).
Two years after joining Flickr, the Library of Congress reported there had been over 23 million views of their 8,000 images and that "over a thousand records in the Prints and Photographs online catalogue have been enhanced with information from the Flickr Commons community"
Flickr is inviting other cultural heritage institutions to participate in The Commons if they can assert that there are 'no known copyright restrictions' on the content they want to share. Further details on the rights statement are available.
You can read more about The Commons in our Finding Images on Flickr advice document.
It is perfectly feasible to sign up for the free account and use Flickr to organise your images without ever upgrading to a Pro account. If you are new to Flickr it's probably wise to start off with a free account before deciding whether it's going to be a useful tool.
Yahoo owns Flickr, and in order to have any Flickr account (free or Pro) you will first need to sign up for a free Yahoo ID. If you already have a Yahoo ID, you can use that on Flickr.
The key benefits of the Pro account include unlimited uploads, archiving of originals, unlimited sets (albums for organising your images), ad-free browsing and access to statistics about your images (number of views, etc. – see below).
The main limitation of the free account is that you are restricted to uploading 100MB of photos per calendar month. Note that this is measured in bandwidth rather than actual space used – so if you upload 80MB of photos, you will only be able to upload another 20MB within the same month, even if you remove previously uploaded images.
If you aren't going to be uploading many images and are careful about selecting which ones to post, the 100MB monthly limit may not be an issue. However, it does depend on the size of your images – each one can be no larger than 10MB (this is upped to 20MB with a Pro account), so if your camera has a high megapixel count or you are planning to upload high resolution scans, you will need to decide whether resizing or compressing them is an option – otherwise you could hit the 100MB limit with as few as 10 images.

Photo by Kevin Steele on Flickr - used under Creative Commons licence
Despite the free account's monthly limit, Flickr does not limit the accumulative number of photos it stores. However, only the most recent 200 are displayed in your 'photostream' – Flickr stores any others and only displays them once you have a Pro account.
It's worth pointing out here that the only image file formats you can upload are JPEGs, GIFs (non-animated) and PNGs. You can upload TIFFs but Flickr will convert them to JPEGs. It is also possible to upload some Raw files, but they too will be converted to JPEGs and probably not in the way you would convert them yourself.
Although you can upload an image of any dimensions (and that image is stored by Flickr as your 'original'), it won't be made available at its original size – to you or anyone else – unless you have a Pro account. The free account automatically resizes the original so that the largest version available is 1024 pixels on the longest edge (or less if the original was smaller).
These last two points are worth bearing in mind if you decide to stick with a free account – as Flickr's main photo format is JPEG and your images are going to be resized to 1024 pixels anyway, it may make sense to resize large images yourself and in so doing compress them at a level of your choosing (see File Formats and Compression). This will give you a lot more room in your 100MB limit. The Flickr Uploadr can also be used to resize images (see below).
Depending on what you're using Flickr for, you may not want to make high resolution files available to all – and if you only want to display 'reference' images, the free account's largest size (1024 pixels) is probably sufficient. If this is still too large, or you have a Pro account where the original image is available, you can either upload smaller images (and save space – see above) or you can restrict access by editing the 'Who can access your original image files' setting in your account. Note that this setting does not apply to images if you have given them a Creative Commons licence - in such cases they will be accessible to all at the largest available size.
Another significant limitation of the free account is being able to create only three sets (albums for organising your images – see below). Again, this may not be of particular concern if you don't have a huge collection – you might prefer to use tags to organise your images, but the unlimited sets available to Pro users certainly give more flexibility and enable more logical image management.
If you are not registered or are using a free account, text ads are displayed alongside search results. If you are used to search engine text ads, these may seem fairly unobtrusive, but if you find them distracting the Pro account is ad-free.
So, although the free account has limitations, you may find you are able to work around them. However, for what is a pretty small subscription ($25 per year) you could choose to bypass these limitations by upgrading to a Pro account.
Note: if you do not renew your Pro subscription, your account will revert to a free account. None of your images will be removed, but you will no longer have access to the originals and your photostream will only display the most recent 200 uploads. If you have created more than three sets, only three will remain (those containing the most recent photos). If you subsequently renew your subscription, any extra sets will reappear, you will regain access to the originals and all uploads will be displayed again.
However, if your free account is inactive for 90 consecutive days, it may be deleted. Be aware of this if you are uploading on an infrequent basis http://www.flickr.com/help/limits/
When you upload your first images to Flickr, the default method uses a Flash-based form within the Flickr site and walks you through the process step-by-step. If your browser does not have JavaScript enabled or the latest Flash Player installed, there's a more basic web form that can upload six images at a time.

Photo by IJsendoorn - used under Creative Commons licence
Both these web-based methods allow you to choose privacy settings before the images are uploaded, but neither lets you add a title or description before they appear on the site (note that the basic version does allow you to add tags before uploading, but it will apply the same tags to all six images.)
Once uploaded, you are taken to a page where you can add titles, descriptions and tags, but note that the images will already be available for all to see. You can edit any of this text whenever you like, but it is worth remembering that if you upload a large number of images using either of these methods, they will be displayed in your photostream before you have had time to properly describe them.
This is one reason why the basic and Flash-based upload methods are best suited for when you just have a few images to post. Another limitation is the lack of control over the order the images appear in your photostream.
The default order is by date and time of upload, so the most recently posted images will appear at the top of your main page. The order may not seem terribly important if you are organising your photos into different sets, but if others are keeping an eye on your photostream this is the order they will be presented in.
With the basic upload form, the six images will be uploaded in the order you place them in the six upload boxes. With the Flash-based form it's harder to determine the order, but it would appear to be by the file's last modified date.
Once uploaded, you can edit the date and time posted for any image. You may want to do this to change the order in which your images are displayed. Note that you cannot change the date uploaded to before the date you joined Flickr.
If the order is important to you, or if you will be uploading images in large batches, it is probably best to avoid the basic and Flash-based web forms and use the desktop Flickr Uploadr instead, which gives you a lot more control.
While there are also a number of third-party applications and plug-ins for uploading available, the Flickr Uploadr (developed by Flickr) is one of the more reliable and comprehensive tools we tested. It is available as a free download for Windows 98 onwards and Mac OS X 10.3 onwards.
Perhaps the Uploadr's most useful feature is the facility to drag and drop images from any folder while working offline. You can either leave the photos in the default sort order, which is by date/time created (this is based on the camera's EXIF data or the date the file was last modified), or you can drag them around into any order you like.
You can then add titles, descriptions and tags, either to individual images or as a batch, and decide whether you'd like to add any images to existing sets or create new sets – all before pressing the Upload button. The big advantage here is that you can edit away offline until you are happy with each image's metadata, then as soon as your images appear on Flickr they will be as well-described as you have chosen to make them – and the metadata will come up in search results almost immediately.
The time taken to upload images depends not only on the number and size of images, but also on your network connection and the number of other users uploading. In our tests, the basic uploader was considerably slower than the default Flash-based uploader and the Flickr Uploadr. With both the Flash-based uploader and the Flickr Uploadr you get a visual measure of progress together with a reassuring 'percentage complete' indicator.
You can also use the Flickr Uploadr to automatically resize your photos down from their original size to one of four sizes: 800, 1280, 1600, or 2048 pixels on the longest edge. Note that this option cannot be used to make smaller images larger!
If you use a cameraphone, it's possible to send your photos straight to your Flickr account via email. Flickr provides you with a unique email address to send the images to, so you can also send images from any email program.
Unless your phone contract includes a data plan, you will probably find sending full-size images prohibitively expensive. A cheaper alternative would be to send the photo via MMS (Multimedia Messaging Service, aka picture messaging), but this method usually only works with substantially smaller files so is only really useful if you're away from a computer and simply must post your mobile images.
As mentioned, once uploaded you can continue to edit tags and alter descriptions or titles whenever you like. This can be done on an individual basis, or by performing batch operations using the Organize & Create option.
This gives the signed-in user an 'admin' view on their images. Here you can work on any number of images in a batch. As well as being able to batch edit metadata and privacy settings, you can add and remove images to/from sets, place images on a map, or send them to 'group pools' (see below). You can also send them from here direct to online print service Snapfish for printing.
It's very easy to change any of the privacy and permissions settings, but worth knowing what the default settings are before you start. If you don't change anything, these are some of the settings that will apply to any images you upload:
There are a number of other settings (e.g. who can see what on your profile – real name, email address; who can print your photos, etc) and it's a good idea to look through all these under Your account.
Also note that some settings only apply to new uploads – if you want to change settings for photos already uploaded you can do so on a per photo basis or in bulk under the Organize & Create option.
Although Flickr is all about 'photo sharing', you may have reason not to share everything with everyone.

Photo by macca - used under Creative Commons licence
You can choose who sees which images by changing their privacy setting. There are five levels of privacy that determine who your pictures are available to: only you; you and your friends; you and your family; you, your friends and family; or anyone (public). You specify who your 'friends' and 'family' are when adding people as Contacts.
The option to make images private can be particularly useful if you have photos that you need to share confidentially with remote colleagues. Not only will the images be unavailable to the general public, but also you can work collaboratively by allowing colleagues to comment and add tags or notes (see below for more on notes and tags).
If you want others to easily find your images it is essential that you describe them well. Users can sort their search results by relevance, and an image becomes 'more relevant' (i.e. closer to the top of the search results) if it contains the search term in the title, description and tags.
Try and include terms your users are likely to use when searching – if they don't know about you already, they are more likely to come across your images if you use the kind of language you think will be most appropriate to them (e.g. subject-specific terminology). On the other hand, if you are hoping to reach a wider audience, be careful to include common terms too – you may alienate or exclude potential users if you use jargon alone.
The title and description fields are fairly self-explanatory – you will probably want to use these to sum up and describe the 'who, what, where and when' in your image. If you don't edit the title it will use the file name the image had when it was uploaded (that's why you'll come across plenty of images called things like IMG_0023 or DSC_0002).
Here is an example of an image with title, description and tags from Scottish Libraries. Scottish Libraries have also made their tagging guidelines (PDF) available.
Tags are extremely useful if you want to highlight aspects of the image that may not be covered by the description – for example colours, time of day, weather, camera model, moods, concepts and so on. You can think of tags as keywords, which add a further dimension to an image's 'findability'.
Some points you should consider when tagging:
Some users prefer to search Flickr by tags only (as opposed to full text) as it can improve the relevance of search results – for example, a full text search on 'berlin' will include any images which mention the word in passing ( 'on the way to Berlin', 'a colleague from Berlin'), while a 'tags only' search will return just those where the user has decided that 'berlin' is an important enough term to describe the image.
Of course, with any 'user generated' content this isn't always going to be reliable – every user has their own idea of what is important or not – but it is worth bearing in mind the effect tags can have on search results.
Increasingly people are adding 'hashtags' to their images. A hashtag is a keyword prefixed with the hash # symbol (e.g. #bristol). Groups often use unique hashtags for specific events (e.g.#jisc10 for the 2010 JISC Conference) and use them across various channels in order to tie together content from across the web - so as well seeing them on Flickr, you'll find them in Twitter updates, on blog posts, YouTube videos, etc.
You can also use notes to draw attention to a particular object in a photo, or highlight a specific area. This can be of particular use if you are working on photos collaboratively (e.g. to suggest an area for cropping).

Photo by S@Z on Flickr - used under Creative Commons licence
To add a note, you drag and resize a rectangle over any part of an image then write your note. To read any notes that have been added, move your mouse over the image and the rectangles will appear. Moving the mouse over each rectangle will display the individual notes (notes on a yellow background were written by the person who uploaded the photo, notes on a green background were added by other users).
See JISC Infonet's use of notes on this photo.
Once you have more than a few dozen images on Flickr, you will probably want to start organising them into different categories. You can do this easily by creating sets – either within the Flickr Uploadr before you upload, or at anytime using the Organize & Create option.
Many visitors to Flickr like to browse images by location. They can either zoom in and out of a world map showing everyone's photos, or they can limit the map to an individual user's photos.
If you think users will want to view your collection on a map, or the location is a particularly important aspect of the images, Flickr makes it easy to 'geotag' them.
By default any signed-in Flickr user can comment on your public photos (and if you have any Contacts they can add notes and tags too). You can change these settings (e.g. so that only your Contacts can comment – see Privacy and permissions above), but you may find leaving your images open to public comments generates some interesting debate.
Any signed-in user can set up a group pool to gather images relating to a particular theme from other users. There are thousands of public groups covering a broad range of subjects, so if you decide to set one up have a quick look to see if something similar already exists.

Photo by Ashimjara on Flickr - used under Creative Commons licence
If you have a blog, it's very simple to set up a connection with Flickr. All the main blog services are supported, including WordPress, Blogger, Typepad, LiveJournal, Movable Type and Twitter.
Once the connection is set up, you can post your Flickr images straight to your blog. You can also use this method to post images by other Flickr members on your blog when you see the 'Share this' button (though beware of the copyright implications).
Flickr also makes it easy to 'grab' the code to share or embed an image in any other website – some find this useful as they can keep all their images in one place and link to them from all their web presences (main sites, blogs and other social networking sites such as Facebook).
An alternative to pushing images to your blog from Flickr, is to set up the blog to automatically pull them in.
This can be done in a variety of ways, but depending on the blog service you use will usually require a plug-in. Some will display your latest images as thumbnails in a side panel, while others will let you display entire sets in a gallery format.
Wessex Archaeology has a photo gallery that pulls in photos from Flickr. The images, sets and tags can all be browsed within the blog with links back to the Wessex Archaeology Flickr pages.

Photo by Wessex Archaeology on Flickr - used under Creative Commons licence
It's also possible to subscribe (or let your users know they can subscribe) to various Flickr RSS feeds (e.g. latest images, certain tags or specific sets) for automatic notification or display of new content.
Flickr has teamed up with online photo editing application Picnik to give users access to some of Picnik's tools from within Flickr itself. Click 'Actions' above the photo, then 'Edit photo in Picnik'.
You might find some of these tools useful if you don't have access to your own image editing software (see also JISC Digital Media's advice on Free Online Image Editors). The surprisingly impressive array of editing tools includes: rotate, flip, straighten, crop, colour adjust, brightness and contrast, exposure compensation, sharpen and red eye.
Picnik also includes undo and redo buttons and a zoom slider. The 'Create' tab offers further options to add text, frames, borders and other visual effects such as black and white and soften image.
Some of these effects are quite gimmicky, and you'll find some marked as a 'Premium Feature' with the option to upgrade to a paid subscription version ($25 per year). Two features that may be worth upgrading for are the advanced editing tools (strangely hidden away under the 'Create' tab rather than under the main 'Edit' tab). These will let you edit Levels and Curves to fine tune brightness, contrast, tonal range and colour balance.
You can experiment with most of the premium tools to see their effects, but will only be able to save the adjustments by upgrading.
For more alternatives to Picnik, see our advice on Free Online Image Editors many of which allow users to edit their Flickr photos online for free.
Picnik is just one of the third party services that use Flickr's open API (Application Programming Interface). The API allows anyone with the technical know-how to write programs to "present public Flickr data (like photos, video, tags, profiles or groups) in new and different ways". Those interested can find more details about developing services with the API.
While you may not be interested in creating your own views on Flickr data, you should be aware that there are a number of services using the Flickr API to display public photos and your images may be included. (Note that Picnik is a little different in that they allow users to access and edit only their own photos and not other people's).
You can choose to hide your images from third party applications through your account settings, but note that this cannot be applied on an individual basis: your images will be hidden from all third party applications.
It would be an onerous, perhaps impossible, task to track down every single application that uses the Flickr API, but a number of them are listed here:

Photo by jmtimages on Flickr - used under Creative Commons licence
As noted above, we would not recommend relying on Flickr as the sole means of storage for your original image files. There are further reasons why you should think carefully about having a third party host your images – and this goes for any third party service, not just Flickr:
Please note: The information contained here does not constitute legal advice. It contains interpretations of Copyright Law by JISC Digital Media. No responsibility will be taken for the interpretation of this information by a third party. For specific advice on copyright, it is recommended that you consult a specialist copyright lawyer.
You should only post images to Flickr if you or your institution owns the copyright. In the UK copyright is an automatic right afforded to creators of original works, so if you have created an image yourself you own the copyright. Be aware however, that if you created it as part of your employment, copyright may belong to your employer and you will need to establish with them what rights you have with regard to publishing images. If you did not create the image, but you know that your institution owns the copyright, you should still check with the appropriate department before uploading to Flickr.
You will also need to check whether you have appropriate consent from anyone depicted in your images, and be aware of current data protection issues.
More information is available in JISC Digital Media's papers on Copyright and Still Images: Frequently Asked Questions, Data Protection, and Model Release - Permission to Use Images of People.
As we have mentioned, by default any images you upload will be marked © All Rights Reserved and are not licensed for any use by others.
If you are happy with this you need do nothing. However, you need to be aware that although copyright is automatic and does not need to be asserted in any way, some users who come across your images will assume that because you have made them accessible via the Web, they are automatically entitled to copy them.
This is a common assumption, and while the small © All Rights Reserved statement next to your images will do little to deter the unscrupulous, it may dissuade others from using your images without contacting you first. You could also add a more explicit statement in each image's description and in your user profile, or you could add a watermark to the images before uploading. More information is available in JISC Digital Media's Watermarking Images advice document.
You may decide that you want other people to be able to use your images freely. If this is the case, you can easily change the default licence to one of the six Creative Commons licences (or you can choose different licences for different images, either individually or as a batch).
Once you have a collection of images on Flickr, you may find it useful or interesting to know which photos people are looking at.
You can use the 'Popular' link under 'Your Photostream' to see which images have been viewed the most, which have comments, which have been added as favourites, and which are most 'interesting' (see Flickr's description of what makes a photo interesting).
If you have Pro account, you can access more detailed statistics. The main Stats for your account page shows an overview of activity on your photos, with graphs showing the number of views over the last month, and charts detailing views, comments and favourites so far today', from the previous day, and over all time.
You can also see how people arrived at your images by looking at the referring domains, i.e. which search engines or sites sent people to your photos – and what search terms they used.
Similar stats for individual photos are also available, either through the main stats page or on each photo's page. The stats will also tell you if anyone has come across your images via a group pool. This is very useful if you have an image in a number of different pools, as it will highlight which ones are sending traffic to the image.
If you need any help, the Flickr FAQ is a good place to start. The site also provides a guide on How to get the most out of Flickr. Other Flickr members can usually answer specific questions through the Help Forum, or in appropriate group pool discussions.
You may also find these JISC Digital Media advice documents useful:
Last updated: 08 September 2010
Published in:
Managing your digital resources |
Tags:
creative commons |
delivery |
digital collections |
flickr |
photo sharing |
photographs |
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