A goal without a plan is just a wish. – Antoine de Saint-Exupéry
Producing a video can be a time consuming and potentially very expensive process, whether you are doing it yourself or employing an external supplier.
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The normal course of a video production tends to separate into three discrete phases: pre-production (or planning), production (or shooting) and post production (primarily editing); the production phase is covered in depth in our video production infokit. The phases which incur the greatest costs are normally production and post-production, employing as they do most of the physical resources used in a project (travel, recording media, equipment, personnel). The phase of the production which can have the greatest impact on these costs, however, is pre-production. By planning carefully you can manage the resources and risks efficiently. Just as important, you can ensure that the video you create will accomplish what you intended it to before you began producing it.
Planning a video production is much like planning any other activity that requires a degree of forethought. For convenience the structure of this document has been developed from the current iteration of the PRojects IN Controlled Environments project management methodology (PRINCE2) and uses standard PRINCE2 terminology where appropriate (Office of Government Commerce, 2009) .
During the planning phase you will need to consider: