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This advice document aims to provide a comprehensive look at the various choices the developer of multimedia collections has in terms of metadata standards and the principles behind using them. It attempts to provide a synopsis of general metadata trends, a) in usage for audio, moving and still image format types; b) in specific areas of practice such as museums, archives, libraries and education; and, c) in various activities and tasks such as preservation, interoperability and resource discovery. For an overview of the whole series of papers, and an introduction to the metadata issues discussed here, please see An Introduction to Metadata. http://www.jiscdigitalmedia.ac.uk/crossmedia/advice/metadata-standards-and-interoperability