Web photos may never look the same again…

Posted by Antony Theobald on Thursday 26 March 2009 at 12:22pm
Tags: finding images | photographs |

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The Google-backed Pixazza is aimed at web publishers who want to make some extra cash by 'visual commerce enabling' (their words) existing images on their sites.

Product information hotpoints are overayed when a user mouses over the image. Image: Pixazza

In return consumers get the 'engaging user experience'. And presumably some form of inner warmth from mousing over a snapperazzo's latest uploads to discover just where Ms D-list bought her new shoes.

That said, it's a clever idea and has some advantages over traditional web advertising for both publishers and audiences - the ads take up no extra space, can be implemented with a single line of javascript and are only visble when a user chooses to mouse over the image.

Amazon and Macy's are among the 60 advertisers already signed up, and although the service has gone live on 'multiple websites' it's not clear who they are - only that they are fashion-related so far.

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