Crushing it - three tips for online success
Posted by Zak Mensah on Monday 12 October 2009 at 8:00am
Tags:
e-learning |
inspiration |
People in my field of e-learning (e for electronic) often get asked by teaching staff/resource managers with regard to their online material: "Why is my online content hardly used/visible/visited?"
There are many reasons. However one of the things that is certainly clear to me and high on the list of responses is patience. Although the use of online material and interaction is not new, it's still a new enough area for most creators and consumers. Particularly the even newer idea of social interaction with our material/brands/people.
In this sample chapter (PDF) from his upcoming first book, Gary Vaynerchuk highlights three key words that can help answer your question: authenticity, hustle and patience.
Gary is selling wine, and we as individuals/institutions are 'selling' our content/brand, but having followed Gary's blog for a year or two, I can safely say that most of his suggestions translate to education. It reminds me that it's important to look at what's working well in other avenues than education for inspiration and answers. Thoughts welcome.
Photo credit Jason Michael
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