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This paper discusses some of the design considerations and practicalities when using and/or creating idents for audio resources. The paper is divided into two halves - the first offers an overview of audio idents, discussing areas including when idents can be effective, and the types of sounds that can be used in idents. The second provides a how-to guide on constructing and adding idents to existing spoken word recordings using the software Audacity. http://www.jiscdigitalmedia.ac.uk/audio/advice/creating-an-audio-ident